Sony 4K Event at Brandsmart USA stores 

Sat 12/7, 12n-4p

Find a location near you. Click Here!

Stop by the stores to learn about the latest Sony 4K Technology.

Meet Sony representatives who can assist and answer questions.

Demo a featured Sony product for your chance to win a trip to the 2014 FIFA Word Cup in Brazil.

See official rules at

Sony 4K Ultra HD TV

The Sony 4K Ultra HD TV enhances the quality of everything you watch with a picture that is four times clearer than regular HD. There are more depths and shades of color than you’ve ever seen before on a TV. The Sony 4K Ultra HD TV is truly something you have to see to believe.

Four times clearer than full HD 1080p

This is the highest resolution picture Sony has ever produced on a TV. It has four times more resolution than full HD and the 4K Ultra HD screen contains over 8 million individual pixels (3,840 x 2,160).

Everything just looks better

Now even old movies and online video clips look better.  The new 4K X-Reality™ PRO chip enhances HD and even lower resolution images, by analyzing and refining images with natural detail and amazing color. 

More Brilliant Color Than Ever Before

Unique to Sony, TRILUMINOUS Display technology creates incredibly true, natural shades of colors – just the way you want to see them.  Hard to reproduce reds, aqua blues and emerald greens are displayed beautifully, so landscapes to seascapes look more vivid.  Think of this technology as a box of colored pencils. Triluminous displays use a giant box of colors and standard HD televisions only use a portion of that box of colors.