One of the big dogs is about to get bigger as AT & T and Direct TV are set to merge after a board of directors vote today.

Reports say AT&T will pay about 50 billion dollars to snap up the satellite provider, adding about 26 million to its customer base.

Media consultant Larry Magid says that could limit choices but might also offer synergy of services like phone, internet and TV from a single provider.

Analysts say the merger will position AT&T to better compete with industry leader, Comcast which recently made moves to buy Time-Warner.

Both deals are subject to intense regulatory review.


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