Budweiser is hiding 10,000 golden cans into packs of beer across the U.S., and if you find one, you can get an entry into sweepstakes for $1 million. But it isn't THAT special, because you can also enter online.
This seems to me, like a grown-up Willy Wonker's Chocolate Factory golden ticket type situation. I think people will be into this! Now the question is, will you be buying the beer to enter or going online without the booze?