With the intention of branching out of their breakfast niche, IHOB, is promoting a new line of hamburgers, hence their recent name change.
Apparently the switch is just part of a marketing campaign, not an actual re branding.
"We are definitely going to be IHOP," Darren Rebelez, president of IHOP stated. "But we wnat to convery that we are taking our burgers as seriously as our pancakes."
Of course, competitors of the chain could not help but have some fun with all of this though.
Wendy's started all the fun with this tweet:
A&W also took to the internet to throw some shade
And here's what Burger King has to say!
At least we we have one supporter! We think...