Coors said it worked with Dr. Deirdre Barrett, a psychologist, author and expert on dreams, to create “a film with specific audio and visual stimuli to induce the most refreshing dream you’ll have all year. Using Targeted Dream Incubation – the science of guiding dreams – Coors will shape and compel your subconscious using a stimulus film, and an eight-hour soundscape throughout the night, to trigger you to dream the Coors Big Game ad.”
Think it won't effect you? Barrett said that during a trial run “participants reported similar dream experiences including refreshing streams, mountains, waterfalls and even Coors itself.” That seems so creepy I don't think I would ever offer up my brain for something like that. What else could they make you do?!