iHeartMedia CEOs You Should Know - Juan Palacio of Bloomsy Box


Photo: Juan Palacio Bloomsy Box

Juan Palacio is the founder and CEO of BloomsyBox.com, a startup floral subscription company that delivers fresh-cut flowers nationwide directly from Rainforest Alliance Certified farms. An immigrant from Colombia and former CEO of BoutiqueHotels.com, Palacio initially gained inspiration for his subscription business from the beauty subscription brand, BirchBox.

His first job in the US was selling flowers door-to-door to South Beach hotels. Success started to bloom for Palacio when BloomsyBox partnered with the Elite Flower Company, one of the world's largest flower breeders, growers, and distributors of fresh-cut flowers.

Upon BloomsyBox.com's launch in September 2015, the company acquired 11K subscriptions in just 24 months by leveraging Juan's digital marketing experience and the brand's growing reputation of beautiful blooms. Now the vertically integrated company is on track to reach 20 million dollars in revenue after a record-breaking year amid a global pandemic and is ranked on the 2021 Inc. 5000 list of fastest-growing private companies in America.

Palacio resides in Miami with his wife and two young daughters. Juan often travels to Colombia and other parts of the world where flowers bloom.

Hear more from Juan Palacio with NewsRadio 610 WIOD's Erica Rodriguez and check out our podcast with CEO's You Should Know.


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