What Does Your Peanut Butter Preference Say About You?


I absolutely LOVE peanut butter, but I had no idea that the type I buy says something about me as a person.

A new survey by JIF finds:

  • A third of respondents would say they are “extremely” passionate about their peanut butter preference.
  • 63% would rather not have peanut butter at all if it wasn’t the type they like.
  • Close to half of people would not date someone who didn’t have the same peanut butter preference as them.

According to this survey, a person’s peanut butter preference can reveal a lot about them.

  • 63% of crunchy peanut butter fans say they are optimists, as compared to 56% of creamy fans.
    • Creamy fans also tend to be early birds (35%), and more introverted (33%).
    • Crunchy fans are likely to be night owls (46%) and extroverts (25%).

It seems folks can be mean when it comes to peanut butter choices.

  • 47% of creamy peanut butter fans say they were teased for it during their childhood, as compared to only 28% of crunchy fans.
  • 50% of creamy fans say they were judged for their preference, while only 32% of crunchy fans say the same.
  • What’s more, 68% of creamy fans said they felt pressure to like crunchy just to fit it, something that only happened to 50% of crunchy fans. 

New motto for 2021: Don't be a peanut butter bully.